Lyle Bunn
Florencia, Lower Saxony
Focus on Digital Place-based and Enterprise Media.
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Articles by Lyle Bunn
Customer experience is defined at new levels during ICX Summit 2017
The marketing establishment and dynamic media are coming together at customer experience. When brands, retailers and digital experience providers met at the June 4-6, 2017 Interactive Customer Experience (ICX) Summit in Dallas the focus was on defining "what works" to maximize CX approaches.
Experts See A Brighter Future For Malls, Minus Department Stores
According to research from JLL Retail, many malls are finding few challenges replacing department stores as anchors. What’s more, the new tenants generally pay much higher rent. The shopping center owner noted that, historically, rents paid by department stores have been “extremely low,” usually less than $10 per square foot. In the case of Seritage Growth Properties, Sears was leasing 266 properties, paying on average about $4.40-per-square-foot.
The Outlook for Digital Signage in 2017 Is More, More, More - rAVe [Publications]
Yogi Berra wasn’t referencing digital signage when he said, “It’s very tough to make predictions, especially about the future.” Digital signage and place-based media can apply present status, and, with a wide enough view of the lens and clarity into the depth, know what is coming in 2017. The proposition is simple. More digital signage equals more wealth – for end users that apply it, and the suppliers that provide it.
Buying Digital Signage: Learn more at DSE17 - rAVe [Publications]
Choosing the right technologies has never been more complex, nor key to the success of the digital signage installation and everyone involved. As part of Integrator education during DSE17, I’ll demystify the process and provide a framework for making hardware and software choices that fit the requirement. Integrators constantly ask, “What software, flat panels and media player should I use?” — in particular as these technologies and end user needs are constantly advancing.
Stratacache Acquires Scala - Good News in the Jungle
STRATACACHE operates over 1.5 million software and appliance installations for more than 425 end user organizations including Wal-Mart, McDonalds, Lowes, AT&T, H&M, Huntington Bank and many others. It has acquired and integrated other businesses such as PRN, Optika, Carmanah Signs and most recently intellectual property from VertiGo and Civiq into its increasing capabilities, and has been strengthened by the addition of deeply knowledgeable personnel.
Talking With: Stratacache VP Jeff Griffin on digital media trends, the game-changer to come
Jeff Griffin is now executive vice president at Stratacache, the largest in-store/branch media supply and operations provider.
Putting customer experience analysis into action
Customer-focused organizations shared insights and best practices at the fifth annual Customer Experience Strategies Summit hosted by the Strategy Institute in Toronto in early April. The dialogue was wide-ranging but pointed continuously to putting structure around unstructured data toward informing action plans. Customer experience is a key busy strategy of customer loyalty and business development.
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