Quick Guide to Product Listing Ads Product listing ads are online advertisements also known as Google shopping ads. PLA ads are reachable by e-commerce websites. This type of ad is cost-per-click and can be purchased through Google AdWords. Merchants purchase product listing ads because they only pay when users click. They don’t have to pay to sign up for ad networks. Therefore, this ad network is the most popular worldwide. But, there are also various smaller ad networks available. How does it work?

Quick Guide to AdWords It is difficult for business owners to afford advertising expenses for their products and services. Google has provided a solution to this problem by offering Google AdWords. AdWords is an inexpensive way to advertise your product. However, it is recommended to do some careful planning before entering into the interface. Otherwise, you can lose thousands of dollars.

10 Email Marketing Conversion Killers E-mail marketing is one of the most cost-efficient channels of communication. Email is an effective method of driving sales. These campaigns increase conversion rates. However, people believe social media has killed email marketing. Regardless, the statistics speak for themselves. Statistics indicate that email has a $38 average return per dollar spent. If your conversion rate is low, you’re doing it wrong.