Lynn Brandon on Muck Rack

Lynn Brandon

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Articles

YouTube Influencers Fostering Audience Engagement Through Parasocial Relationships

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By Kiseol Yang, Lynn Brandon, Elaina Aquino
| articlegateway.com
Aluri, A., & Tucker, E. (2015). Social influence and technology acceptance: The use of personal social media as a career enhancement tool among college students. Journal of Hospitality & Tourism Education, 27(2), 48–59. https://doi.org/10.1080/10963758.2015.1033103 Arnold, A. (2017). Why YouTube stars influence millennials more than traditional celebrities.
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