"IT is a tool, not an end – and on the Internet, nobody knows you’re a dog," according to Lynn Greiner. For the past while, pundits have been telling us that every company will become an IT company, and, more recently, that every company will become a software company. Yes, the world is changing, has changed, as it has many times in the past.
If you have any doubt about the rate of change in IT, just take a look at the way corporate priorities have shifted over the past 12 months. Last year, Linux and open source vendor Red Hat’s customers’ top IT challenges revolved around cost cutting, security, and automation. In this year’s customer survey, number one on the list was cloud strategy, said Paul Cormier, president, products and technologies.
By the time Captain Canada (aka Chad Sakac, president of converged platforms and solutions, and, yes, a Canadian) flew onto the keynote stage on the final day of Dell EMC World (DEW), on a wire, dressed in his super suit, it had become rather obvious that the Dell and the EMC families are playing nicely together. You only had to look at the product announcements, which seamlessly melded components from several branches of the new family tree into cohesive product offerings.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".