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Lynn Petrak

Holland
As seen in: Circana, Associated Press: Press Releases, Chicago Tribune, The Doings (LaGrange), Patch, Morningstar, Daily Herald, StreetInsider, MENAFN, Stockhouse, NewsBreak and
Music saved my mortal soul. Be nice or leave.
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Articles

Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends

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By Lynn Petrak
| Circana
Although schools in some parts of the country just wrapped up their academic year in late June, other institutions are set to welcome students back in early August. That means that even as the air is still clearing after Fourth of July fireworks, retailers and brands are focused on meeting the needs of consumers looking to stock up on supplies and other typical back-to-school (BTS) essentials.
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Who’s Really Driving Toy Growth? Four Category Trends at Play

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By Lynn Petrak
| Circana
Consumers aren’t kidding around when it comes to toys. The global toy market grew 8% to hit $123 billion in 2025, Circana’s research shows, but the bigger story is who is driving that growth and how play itself is expanding. After a period of post-pandemic normalization, the industry returned to sustained growth last year, with recovery spanning all regions and average spend per child reaching $64.
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Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day

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By Lynn Petrak
| Circana
Talk about a fireworks-style big bang: This year, the Fourth of July falls on a Saturday, marks the 250th anniversary of the Declaration of Independence, and is in the middle of the popular global soccer competitions held in the U.S. for the first time since 1994. As Americans observe this unique Independence Day in 2026, they are filling their physical and digital carts with an array of celebratory merchandise across a variety of categories.
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