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Articles by Lynne Kjolso
Microsoft Advertising's new commerce media innovations unlock growth for brands and retailers
Introducing Curate for Commerce and Sponsored Promotions by Brands Commerce media is no longer just an option; it's a fundamental part of business growth. As the opportunity continues to evolve rapidly for both brands and retailers, Microsoft Advertising is expanding our capabilities, introducing two exciting new innovations: Curate for Commerce and Sponsored Promotions by Brands (SPB). Retailers often struggle with securing the necessary resources and headcount to support new revenue streams.
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will account for over 25% of total digital media spend by 2026, according to BCG. Microsoft Retail Media is at the forefront of this sector, offering the most complete omnichannel retail media solution in the advertising market, and is now using generative AI to create new opportunities for retailers, advertisers, and consumers.
Elevate CTV Ad Campaigns By Understanding The Customer Journey
With customers engaging across an ever-growing number of devices, media, platforms, and touchpoints, advertisers have a difficult task at hand. Customer journeys are increasingly complex and don’t look the same for every brand or campaign. Additionally, the future of digital advertising is hybrid, collaborative, and agile – requiring marketers to be present during key moments in every customer’s unique journey, as they engage across ad channels.
Marketing In The Digital Age: How To Close The Leadership Gap
Originally published at AW360. Marketing has always been both a left-brain and right-brain discipline. From a left-brain perspective, marketing is all about the data and quantification of results and measurement of ROI. At the same time, marketing is a creative, right-brain pursuit. It’s about storytelling, emotion, connection, and a beautifully crafted message. But now that we’ve entered the digital age, left-brain marketing activities have become super complex.
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