A surprising thing happened when I typed “how to be” into Google’s search engine and let autofill work its magic. Before “pretty” and “rich,” another massively trending word popped up: “happy.” It seems that when we’re not searching for recipes that we can whip up in under 30 minutes or the name of that guy in that movie who’s also on that TV show we like, we’re looking for joy. And the internet offers millions of options—249 million clickable choices, to be exact.
When Zeynep Akcay, 35, was diagnosed with breast cancer eight years ago, she had just moved to New Jersey to become a PhD student and research and teaching assistant at New Jersey Institute of Technology. But most of her support network—family, friends—was back home in Istanbul, Turkey. “It was difficult having no close relatives or friends,” says Akcay. “I would have been accompanied by many people during the treatment process if I was back in my home town.
“I’ll do whatever I have to do to get out of here,” Nikki "Trip" Triplet, 39, remembers thinking when she showed up at one clinic for breast cancer testing. But the self-employed, under-insured Texan wasn’t talking about fighting and surviving breast cancer. She was talking about getting out of that particular run-down facility. She was determined to receive her care in a cleaner, better-managed medical center than her bare bones government-issued insurance allowed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".