Lysette Margaret D'souza on Muck Rack

Lysette Margaret D'souza

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Articles

Who gets how much? Customer segmentation during shortages

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By Vikram Bhadauria, Lysette Margaret D'souza, Vimlesh Prabhu Desai
| Wiley Online Library Verified
1 INTRODUCTION Companies experience goods shortages due to supply chain disruptions, high demand, or low supply. To prioritize order fulfillment of the limited goods available, customers are categorized into strategic segments, whereby important customers may benefit, and less important customers may lose out.
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