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Mackenzie Moore on Muck Rack

Mackenzie Moore

  • None, Marketing Communications Coordinator at Northeast State Community College
Johnson City
As seen in: Wiley Online Library, Yahoo News, NBC News, MDPI, Bored Panda, Flipboard, Cleveland.com, Architectural Digest, BioRxiv, WFLA-TV (Tampa, FL) and
Digital content producer @wjhl11 & @abctricities Writer. Photographer. Foodie. Hiker. Cat mom. ETSU alum & ETSU MSDM c/o 2023. JC native.

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Articles

How Marketers are Spending Their Money in 2026

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By Matthew Santos, Mackenzie Moore
| neilpatel.com
Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters. Rising media costs, weaker attribution, privacy changes, and AI-driven search shifts have created real pressure, but the data shows budgets are still moving into marketing. They’re just moving with more intent.
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How to Find Influencers for Your Brand

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By Mackenzie Moore
| neilpatel.com
Picture this: Your brand has an incredible story and solves a near-universal problem, but your internal team doesn’t have the reach to share it. You’d love to get your message out there, but you need someone to help jump-start the process. That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. It’s one of the fastest ways to boost visibility, build trust, and spark authentic engagement.
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How Influencers Are Transforming Search & SEO

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By Mackenzie Moore
| neilpatel.com
Traditional search engines like Google have long dominated content discovery, but that’s no longer the full picture. Today, platforms like TikTok, Instagram, and YouTube are shaping how people find information. Influencers, in particular, have become key players in this shift, driving engagement, amplifying brand visibility, and even influencing search rankings.
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