Political Facebook ads tailored specifically to users’ locations, gender and views on Brexit have been found in key marginal seats across the UK, suggesting parties are ramping up the use of “dark ads” as the campaign enters its final days. Until now the parties have stuck to general messaging and attacks on opposition leaders when campaigning on social media, according to data on political Facebook ads accessed by the Bureau Local.
Labour has accused the Conservatives of “fake news” after a Tory attack video that went viral was edited to show Jeremy Corbyn refusing to condemn the IRA, when in fact the Labour leader said: “I condemn all the bombing by the loyalists and the IRA.”The 85-second montage of Corbyn’s quotes has been circulating online for the last week and has been viewed 5.3m times, three times more than any other political campaign video.
Campaigners on both sides of the Brexit debate are targeting voters through Facebook "dark ads" ahead of the election, analysis by the Bureau Local reveals. Pro-remain groups have targeted voters in at least one precariously-held Labour seat with ads in their newsfeeds reassuring them they can vote for the party without fear of electing Jeremy Corbyn as prime minister. Elsewhere they have sent messages focusing on the dangers of an “extreme Brexit”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".