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Articles by Mahima Chavan
Learn Hub | G2 | DevOps
DevOps TL;DR What is DevOps? A software development approach that merges development and IT operations to deliver software faster and more...
8 Best Free Marketing Analytics Tools for Marketing Teams
I evaluated 20+ free tools using G2 Data and reviews to finalize the 8 best free marketing analytics software for marketing teams. These are AgencyAnalytics, CallRail, CleverTap, HubSpot Marketing Hub, Intuit Mailchimp, Klaviyo, Semrush, and Singular. I've spent enough late evenings stitching campaign numbers together across six browser tabs to know that "free" marketing analytics tools are not all built the same.
Learn Hub | G2 | Mahima Chavan
Mahima Chavan is an SEO Intern at G2, where she helps buyers confidently navigate and evaluate software using content. She specializes in AEO strategy and research in AI-driven discovery, with work spanning category guides and buyer-focused content designed to perform on both search engines and AI answer tools.
How Long Does Core HR Implementation Take? Timeline & ROI
Most Core HR softwares (also known as HRIS, or human resource information systems) are implemented faster than buyers expect. According to G2 Data, 43% of implementations go live within four weeks, 81% within three months, and two-thirds of buyers achieve ROI within a year.
What Is DevOps in Software Development? Key Concepts
TL;DR What is DevOps? A software development approach that merges development and IT operations to deliver software faster and more reliably, with automation across the whole delivery lifecycle. How does it work? As a continuous loop (plan, create, test, deploy, observe, feedback) where each stage is automated and instrumented rather than handed off between siloed teams. What do teams use it for?
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