Mahul Brahma

The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is the mesmerising effect of a myth that becomes the elixir for the brand. It embodies contradictions. In the recent MET Gala when you appreciated Diljeet Dosanjh dressed as Maharaja of Patiala Bhupinder Singh with a copy of the iconic Patiala crown necklace, crafted by Cartier a century ago, what you witnessed was mythic value.

In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and communication or media is no exception. More and more the usage, the more and more will be the data that the machine can churn to throw up a better result. However, in crisis communication, there is a critical point when an organisation has to take call – whether the leader should apologise, and if so, when.

Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what they see, feel what they feel and experience things as they do. We as designers or storytellers can achieve this empathic state as we put aside our own preconceived ideas about the world and choose to understand the ideas, thoughts and needs of others instead… By taking a human-first approach.