Makram Chehayeb

ODA helps CSPs transform — one value stream at a time AI and network APIs are moving swiftly from concept to reality, but they require an architecture with standard components, shared data, and predictable interfaces. Open digital architecture (ODA) provides that foundation via clear contracts, a shared model, and an architecture canvas that guides execution, backed by conformance programs.

Telco returns are under pressure from persistent CAPEX and slow growth. As financial sponsors increasingly own communication service providers (CSPs), they need a new operating model, one that drives return on invested capital (ROIC) above the weighted average cost of capital (WACC) without overburdening the balance sheet. Telco-as-a-service (TaaS) converts lumpy build CAPEX into flexible OPEX, accelerates innovation, and reduces technology risks.

With telecom revenue growth under pressure, communications service providers (CSPs) are seeking new revenue streams. Gaming, the fastest-growing entertainment segment, may be the best diversification opportunity to leverage CSPs’ assets and expertise. More than 60 have introduced at least one type of gaming offer; while some saw a revenue boost, many lacked a holistic strategy and fell short. This Viewpoint outlines go-to-market (GTM) strategies for CSPs to achieve revenue-growth ambitions.