Mallory Dean

Workflow fact sheet: Figma products: Figma Design, Figma Make, FigJam Tools: Glass effect, Remove background, Vectorize, Cut tool, Inline variables search, Bounding boxes, Variables, Erase object, Expand image, Figma Make embed Team: Designer, content designer, product manager, growth analyst, engineer Question to solve: What drives signups? Welcome to Workflow Lab, where we present a sample workflow using Figma products and tools.

Product development doesn’t just end after you ship code. The next step is making sure your product finds its audience. That’s why we launched Figma Buzz—to help brand and marketing teams create beautiful, on-brand assets at scale. Whether it’s social media posts, digital ads, or event promotion, Figma Buzz allows brand designers to build high-quality templates in the tool they know best, and marketers to easily customize them without breaking brand guidelines.

Mihika Kapoor, former Product Manager at Figma, calls product sense “a person’s ability to know what will positively impact user experience.” “Design without business is just decoration,” says Steve Johnson, Vice President of Design at Netflix. That’s why, he argues, designers need to understand business goals and develop a strong product sense to make an impact.