Mandy Bray on Muck Rack

Mandy Bray

Verified
Indianapolis
As seen in: Business Insider, Yahoo News, Hubspot Blog, Yahoo Sports Canada, Yahoo Style Canada, NewsBreak, INDY MAVEN, Tuit Marketing

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Articles

Loop Marketing vs. traditional marketing: What’s the difference?

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By Mandy Bray Verified
| Hubspot Blog
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. Unlike traditional marketing, which treats the customer journey as a straight path from awareness to purchase, Loop Marketing is a continuous, adaptive system powered by AI.
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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

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By Mandy Bray Verified
| Hubspot Blog
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust most to guide their decisions.
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How to build a CRM in Google Sheets [free template]

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By Mandy Bray Verified
| Hubspot Blog
Google Sheets can do almost everything, including functioning as a lightweight CRM for solo sales reps or early-stage startups. Sales reps and small business owners can use Google Sheets as a basic, free CRM to track contacts, companies, deals, and interactions. This guide explains how to set up a Google Sheets CRM, its limitations, and when to upgrade to a dedicated CRM solution like HubSpot.
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