With a new year ahead of us, every business is hoping to drum out the next big thing. One that will go viral, reach new markets, and keep them a step ahead of their competitors. Executives are poised, ready, and anxious to make a splash in the marketplace. All that's missing? A big idea. If only it were that simple. Leaders are always looking for ways to get the best from their team. Despite recruiting top creative talent, coming up with the latest and greatest always boils down to one thing: culture.
Counting down these final days till the New Year is synonymous with reflection. As we bid 2017 goodbye and set our sights on the year ahead, our focus tends to be on what we've done, goals we've accomplished, and challenges we've overcome. While these are all good things to think about, I challenge you to dig a little deeper. What about asking what you didn't do, how you felt, or who you should thank? Not every measure of success is based off an Excel spreadsheet.
There’s always a new surge of energy at the office once January rolls around. It’s a fresh start that’s laden with possibility, with new products to launch, clients to gain and sales goals to surpass. It’s one of those rare times during which everyone feels full of possibility over what the next 12 months will bring. With quarterly targets set and campaigns in place, you should feel a pep in your step, and be ready to hit the ground running at the beginning of the calendar year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".