Danish drugmaker Novo Nordisk is banking on the low penetration of obesity and diabetes treatments in India to drive its next phase of growth for its GLP-1 and insulin businesses, even as competition from generic semaglutide brands intensifies. In an interview, Vikrant Shrotriya, managing director of Novo Nordisk India, tells Manu Kaushik that the GLP-1 market could finally exceed analysts’ estimates of Rs15,000 crore, while the number of insulin users could double over the next 6-7 years.