Marc Goodin

In self-storage ownership, financial and operational freedom isn’t a given; it has to be intentionally created. While many owners aspire to run their facility with minimal oversight, success demands more than wishful thinking. It requires disciplined execution of repeatable systems, clearly defined standards and proven operational playbooks. If you’re ready to transform your business into one that can function on a semi-absentee basis, this article will show you how.

Marc Goodin,President, Storage Authority Finding the perfect piece of land for self-storage development often requires “outside the box” thinking. Over the years, in helping my company’s clients launch franchise locations, I’ve seen many owners find success with properties that were overlooked by others. By going beyond the traditional methods of site selection and exploring unconventional strategies, they managed to uncover hidden opportunities.

The decision of whether to build a self-storage facility from the ground up or buy one that already exists is significant and should be based on several critical factors. As an owner or investor, you may ultimately pursue both options, but this isn’t the case for most individuals. Let’s look at the main considerations that can help direct you toward one path or the other. Your Circumstances Let’s start with your personal circumstances.