Marc Isern on Muck Rack

Marc Isern

Barcelona
As seen in: ICat FM, Computing España
Comunicación, consulting y marketing para promotores, sellos y grupos. Contáctanos si quieres que tus discos, festivales o conciertos tengan repercusión!
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Articles

IA en 2026: del hype al impacto real

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By Marc Isern
| Computing España Verified
El debate sobre la inteligencia artificial en la empresa ha entrado en una supuesta fase de ‘postefervescencia’. Tras dos años de expectativas desbordadas, proliferación de pilotos y presión mediática, la percepción general es que el mercado ha madurado y las conversaciones estratégicas se han vuelto más prudentes en el lenguaje. Sin embargo, esta lectura es engañosa.
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