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Marc Iskowitz on Muck Rack

Marc Iskowitz

  • Editorial Director, Beghou Consulting
New Jersey, United States
As seen in: Apple Podcasts, LinkedIn, Campaign (UK), PR Week, Campaign (US), MM+M, The Refill, by MM+M, PR Week UK, Campaign Asia, Campaign India and
Editorial director, Beghou Consulting; dad/husband; hobbies: sports, writing about pharmaceuticals.
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Articles

Is Eli Lilly using ‘granfluencers’ to raise awareness of its Alzheimer’s med?

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By Marc Iskowitz
| McKnight's Senior Living Verified
Influencers are becoming a bigger part of pharmaceutical companies’ marketing mix, and not just for helping firms gain a better understanding of their audiences. The industry is also employing savvy patients for a more distinctly bottom-line goal: drumming up awareness for launch brands.
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How AI may give pharma brands a human touch

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By Marc Iskowitz
| brnw.ch
Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram.
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Agency 100 2024: FCB Health New York

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By Marc Iskowitz
| brnw.ch
Network-owned agencies’ abilities can vary significantly among work streams, disciplines or channels. FCB Health NY, on the other hand, continues to find its sweet spot acting as a one-stop shop for clients — but with “absolutely no sacrifices and no compromising of quality,” promises the agency’s longtime head, Dana Maiman, CEO of IPG Health. Often referred to as the “mother ship,” FCB Health NY enhanced the consistency of its messaging and the strength of its branding last year, Maiman says.
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