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Articles by Marc Kramer
30-Day Writing Challenge, Day 30: Skip To The Good Part
It’s 4:06 PM ET, Wednesday, April 16, 2025, and I’m writing my last entry for my self-imposed 30-Day Writing Challenge (30-DWC). For that one person paying attention, this is my seventh entry for the 30-DWC. I decided to skip to the good part. Plus, seven is a lucky number. Why jump to day 30? Because I write every day, and I have for the last twenty years. While you may not know who I am, my work is well-documented, as I have to sign off on most of the writing.
30-Day Writing Challenge, Day 6: The Discipline of Creation
Marc Kramer · Follow 6 min read · -- Latchkeykid on Midjourney: Good Morning “Good morning” is more of a wish than a fact. No matter how earnestly we utter those two words, not all mornings greet us with kindness or enthusiasm. Some days, the mere act of rising feels like a betrayal of the body’s deepest desire to remain still, cocooned in the quiet inertia of sleep. There are mornings when you don’t want to do anything — not a single darn thing. Nothing.
30-Day Writing Challenge, Day 5: A Technical Writer’s Quest for Creative Fulfillment
Marc Kramer · Follow 6 min read · -- Latchkeykid on Midjourney Today marks the fifth day of my 30-day writing challenge, a self-imposed journey to stretch my creative muscles beyond the confines of my daily grind. If you’re playing along or have your own writing challenge, I’d love to hear about it — drop a comment below. For me, this isn’t about proving I “can” write; I already do that in spades. It’s about exploring why I feel compelled to take on more when my plate is already overflowing.
The Financial Alchemy of Elon Musk: A $44 Billion Bet Turned $45 Billion Strategy
Marc Kramer · Follow 6 min read · -- Latchkeykid on Midjourney Elon Musk’s Financial Journey: From Twitter’s $44 Billion Acquisition to xAI’s $45 Billion Takeover Elon Musk’s business ventures have long been a subject of fascination, blending audacious ambition with intricate financial maneuvering.
Bitcoin Breaks Records: Is XRP Set to Skyrocket Next?
Marc Kramer · Follow 8 min read · -- Latchkeykid on Midjourney Now that Bitcoin is trading at all-time highs, traders and investors are looking for the next big thing. Welcome to Alt season. “Alt season” is a colloquial term used in the cryptocurrency community to describe a period when alternative cryptocurrencies, or “altcoins,” experience significant price increases and gains in market capitalization, often outperforming Bitcoin.
Demand for financial advice: Evidence from a randomized choice experiment
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High-elevation snowpack loss during the 2021 Pacific Northwest heat dome amplified by successive spring heatwaves - npj Climate and Atmospheric Science
Abstract A heatwave in June 2021 exposed Pacific Northwest (PNW) snowpack to record temperatures, allowing us to probe seasonal snowpack response to short-term heat extremes. Using high-resolution contiguous snowpack and temperature datasets (daily 1 km2 SNODAS, 4 km2 PRISM), we examined daily snowmelt in cooler, higher-elevation zones during this event, contrasted with the prior 18 years (2004–2021).
5 steps to turning around a company
Everyone in the world has been watching Elon Musk's attempt to turnaround Twitter after paying $44 billion for an unprofitable company doing $5 billion in gross revenue. Those who have spent time repairing ill companies knows that Musk, regardless of the future outcome, appeared to come out of the gate with a poorly conceived plan that dug him into a deeper hole than the one he inherited. His rush to make enormous changes hurt his personal brand and credibility along with the company's.
5 crucial ingredients to building your social media brand
Every day, my LinkedIn box is filled with emails from people offering me a variety of marketing services focused on how to leverage social media. They promise to build my personal and professional brand create a funnel of new opportunities for me. The range in fees goes from $1,000 per month from overseas groups to $5,000 per month in the US. So the question is how do you know what social media is best to use for your business and your personal brand?
10 books to read to improve your business knowledge and competitive position
The end of 2022 was very turbulent. Interest rates have doubled in a year, the stock market has dropped over 20% and many of the major technology companies are reducing their work force. This will inevitably cause entrepreneurs to re-access their plans and for many, who have lost or are concerned about losing their jobs, think about controlling their financial and professional future by starting their own businesses. Here are 10 books to consider. 1.
"Marketing and Beyond" with Marc Kramer from Kramer Communications - DailyAdBrief.com
Marc Kramer Founder/CEO at Kramer Communications Website Address: www.kramercommunications.com Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Marc Kramer from Kramer Communications. To learn more, check out www.kramercommunications.com. What is your company Elevator pitch when talking about your company?
How to avoid these 3 mistakes parents make grooming the next generation of business owners
Aug. 18 Forward Together: York County Join us for a unique event series that brings local businesses, policy experts and other stakeholders together for an honest discussion about what counties are doing to build a strong economy -- continuing with York County! Aug. 19 2021 CIO of the Year Please join us for Tampa Bay Business Journal's CIO of the Year Awards Luncheon where we celebrate and recognize IT executives and emerging leaders in information technology in Tampa Bay. Aug.
10 books to read post-pandemic
Other Arizona Small Business Association General News Small businesses are the lifeblood of the Arizona economy and their continued economic success means huge returns for the state. The ability to succes... Marketing & Advertising The Simon Group New Product Offering Recent changes in digital marketing have changed how B2B marketers reach customers and prospects. We can help you see your marketing in a new light, w...
10 books to read during a time of isolation
Right now, even with the push back of some Americans wanting the isolation and closure of businesses to end, it will still be some time until sports stadiums, concert venues and movie theaters are open for business. It is a great time to read, improve your skills set and think about new ventures that you can consider to improve your competitive position. Here are 10 books to consider: 1.
12 books to read this year
According to Inc. magazine, the average CEO reads four to five books a week. Reading is fundamental to success. It opens your mind to new ideas and possibilities. This past year, I have read books by Malcom Gladwell's "Talking to Strangers," Michael Lewis's "The Undoing Project" and Adam Grant's "Give and Take." All are great writers and household names, but there are other experts who write amazing books. If you only have time to read or listen to one book a month, here are 12 books to consider: 1.
10 criteria for selecting board members
Over the course of my career, I have run more than 20 startup ventures and served on more than 10 boards of organizations I didn't run. One thing I learned is that one of the keys to organizational success is surrounding yourself with a smart, experienced, diverse group of outsiders who will challenge your assumptions, help drive sales and recruit star players to join your team.
10 life lessons I learned from Pete Musser
Business 1 min ago Marc Kramer, executive director of the Private Investors Forum, reflects on his time working for and being mentored by the famed investor, who died last week at age 92. 10 life lessons I learned from Pete Musser Pete Musser at his Radnor offices in 2017.
10 Life Lessons I Learned from Pete Musser
Warren V. Musser, who went by the name Pete, died early last week at 92. He was one of the global giants of venture capital. It is no exaggeration to say that in the pantheon of investing — in startup and early-stage companies — Pete was as big (although not as well known) as his peers such John Doerr, Bill Draper, Don Valentine and other luminaries from Silicon Valley.
Climate-driven thresholds in reactive mineral retention of soil carbon at the global scale
1. Gu, B., Schmitt, J., Chen, Z., Liang, L. & McCarthy, J. F. Adsorption and desorption of natural organic matter on iron oide: mechanisms and models. Environ. Sci. Technol. 28, 38–46 (1994). 2. Kramer, M. G., Sanderman, J., Chadwick, O. A., Chorover, J. & Vitousek, P. M. Long-term carbon storage through retention of dissolved aromatic acids by reactive particles in soil. Glob. Change Biol. 18, 2594–2605 (2012). 3. Kaiser, K., Guggenberger, G. & Zech, W. Sorption of DOM and DOM fractions to forest soils.
5 tips for your business from the Jimmy Kimmel Show
I flew to Los Angeles recently to be with my youngest of two daughters, Sydney, an aspiring movie/television professional. She planned out and beautifully executed a fun but grueling weekend that started with being in the audience of the Jimmy Kimmel Show. My daughter said, you are going to love the special guest, who turned out to be Mad Men star Jon Hamm, whose show I greatly enjoyed and whose handsome looks my daughter admired even more.
How to successfully navigate a family business transition
The odds are stacked against family business dynasties, but there are things you can do to make a transition less painful.
10 books aspiring business executives should read this year
Great leaders are readers.
10 steps to better networking
It's critical to develop great networking skills to drive new business, raise capital, attract strategic partners and recruit talented professionals.
Practical business advice for entrepreneurs and top executives
A client of mine was caught by surprise when one of their customers asked them if they would be open to being acquired. The client was speechless. She wasn’t looking to be acquired, but at the same time she had partners and investors who might welcome the opportunity to cash out. Like dating, everyone is flattered by being pursued for acquisition.
10 ways a positive culture builds positive results - The Business Journals
I have been in the workforce for more than three decades, and I can say without hesitation that positive cultures breed sound strategies and deliver results that exceed expectations. On the surface, it would seem like I am stating the obvious. But those who have worked for tyrants, or have worked in kill-or-be-killed cultures, know that they too can be successful, but the pain, drama and carnage doesn't lead to long-term success.
Practical business advice for entrepreneurs and top executives
Every entrepreneur wants to be the first to market with a product or service. The investors want to know if anyone is doing what you are offering because they, like the entrepreneurs, have visions of owning a space, making huge margins and being bought out for an amount that would fund a third world country.
5 reasons being first is a bad idea - The Business Journals
Every entrepreneur wants to be the first to market with a product or service. The investors want to know if anyone is doing what you are offering because they, like the entrepreneurs, have visions of owning a space, making huge margins and being bought out for an amount that would fund a third world country.
10 things entrepreneurs can learn from thriller novelists - The Business Journals
I recently went to the annual Thriller Fest in New York City, a conference for aspiring suspense novelists that features such internationally known authors as Lee Child, the author of the Jack Reacher series; David Morrell, the author of the First Blood/Rambo series; and Meg Gardiner, author of the Evan Delaney novels. If you truly want to learn about and meet the hardest working, most creative and most resilient group of entrepreneurs, go to writer's conference.
Emerging land use practices rapidly increase soil organic matter
Here we report a rapid rate of soil C accumulation accompanying conversion of row crop agriculture land to intensively grazed pastures (Fig. 1) that is on par with the global record for soil C accumulation rate associated with tropical grasslands in Brazil23.
Practical business advice for entrepreneurs and top executives
One of the best ways to learn about where a particular industry or market is going is to attend an industry conference. One of the top food conferences is run by one of the top food marketing schools in the world, Saint Joseph’s University outside of Philadelphia.
It's time for a third party, led by an entrepreneurial politician
Like a good chunk of America, I watched the acceptance speeches of the two candidates from the two mainstream parties for the highest office in the world. One candidate spent his entire time telling the world how dishonest his opponent is and the need to lock this individual up. The opposing candidate said her opponent was a few cards shy of a full deck and wanted to bring back the 1930s totalitarian regimes that ran Germany and Italy.
10 things to consider when hiring a sales professional
It has been my experience that after raising capital, the next hardest part of any venture is selling your product or service. Many first-time entrepreneurs are often not good salespeople or may not even like selling. They’d rather focus on product development and strategy. After trying to drive sales, they will reach the conclusion themselves or through their investors that they need to bring on a professional salesperson.
Treasures in Heaven
His pillow was wet. Drenched with sweat and tears. The nightmare has returned and with it; grief. In his mind the scene plays out. “We have it Catherine. We are rich!” Eli squeals with joy. The burning ship they are fleeing is on its way to the bottom of the sea and they have only moments to save themselves. “Hurry, get into the boat.” Eli demands. “Follow me to the east side of the shore, I will meet you there.
15 things I learned about entrepreneurship at Startup Grind
Startup Grind is a community that mentors, educates and connects entrepreneurs from 200 chapters in 85 countries. It was the brainchild of Derek Andersen, and like practically all things entrepreneurial, it was started in Silicon Valley and has spread across the globe. Startup Grind's sixth-annual international convention took place last month in Redwood, California, and if you wanted to get a sense of where the world of entrepreneurship was going, that was the place to be.
The 10 types of customers you never want to do business with
For any company, especially entrepreneurial businesses, navigating the minefield of dishonest clients is always difficult. A seemingly trustworthy client turns out to be a dishonest fraud who refuses to pay you. If your brother is Tony Soprano or Mike Tyson, it would make collecting so much easier. Unfortunately, there are dishonest clients, and knee-breaking just isn’t a good response. I was hired once to write a business plan for a well-known serial entrepreneur.
Raise the Stakes By Joining the Right Business Groups
Network with the right people, speak at events and hopefully ink some deals. We only have so many hours a week for networking and according to the Association of Association Executive Directors, there are over 10,000 trade associations, not to mention Chambers of Commerce, Rotary clubs and other organizations that can help you develop business relationships. In fact, if you just tried to attend one event per day from every trade association, it would take more than 27 years.
3 questions for determining which investor to select for your business
More than likely, you will be in a situation where you need money to start or grow your business. You will interview angel investors, venture capitalists, corporate business development people, bankers, government investment agencies and even your friends and parents. They will come in all physical shapes, sizes and backgrounds. Some will be focused on a specific industry, region, size of business or size of investment.
Determining how much money you really need for a startup
New entrepreneurs are always wondering how to calculate how much money they will need to start a business. What they are really wondering is how much money they will need to get to break-even and maybe profitability. The nightmare scenario is getting into the red zone and falling short because the cash has run out. You could develop three financial scenarios: optimal, most likely and worst case.
In Focus: Lombok, Indonesia
Whilst the tourism sector in Indonesia is continuing to expand at a rapid pace in many parts of the country, the island of Lombok has traditionally seen less growth and development activity, until recently. %%ViewCount%% Views Comments
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