With its spectacular scenery, Grindelwald in the heart of the Bernese Oberland has long attracted skiers and nature lovers alike. But this celebrated mountain village isn't resting on its laurels. "Differentiation is the recipe for success today," says Lars Michel of Hotel Fiescherblick, which he has run with his brother, Matthias, for about three years. "In the past, it used to be more about group tourism," he says.