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Marcin Czelej

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Articles

Build an explainable next-best-product recommendation system for banking on AWS

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By Ayush Chauhan, Marcin Czelej, Nisha Gambhir
| Amazon Web Services
Building a deep learning-based explainable next-best-product recommendation system helps banking institutions predict which product a customer needs next. Banks hold vast amounts of customer data, including transaction histories, product ownership records, demographic profiles, and behavioral patterns. Translating this data into actionable, personalized product recommendations remains a significant challenge.
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