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Articles by Margot da Cunha
17 Cool Landing Pages I Wish I Made
Last updated: August 23, 2019 Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your pizza starts to burn. Okay, maybe this isn’t a good hypothetical after all—who would ever let their pizza burn? A sad, sad sight.
Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Last updated: August 20, 2019 Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of my favorite subjects: food and marketing. There are many pros and cons to being a marketer in a popular vertical like the restaurant industry.
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Last updated: July 31, 2019 Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced true tooth pain knows exactly how important this is.) But how do you market your dentist office to make sure you stand out from the competition? We suggest Facebook—here’s why. Why Facebook?
Instagram Ads for Wedding Photographers
Last updated: July 17, 2019 Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to rely on the phone book, referrals from others, and wedding planners. Nowadays, it’s Google searches, Pinterest boards, and Instagram discovery. Social media has become the go-to resource brides and grooms planning their weddings.
31 Fabulous Fashion Marketing Tips
Last updated: July 3, 2019 Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Why?
Instagram Ads for Real Estate Marketers: 10 Best Practices
Last updated: June 5, 2019 Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to recode, the average Instagram user spends 53 minutes per day on the platform.
6 Super Effective Ways to Up Your Video Email Marketing Game
Last updated: April 30, 2019 Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks up that routine.
8 Surprisingly Effective Ways to Use Stock Photos in Ads
Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money eater.
8 Surprisingly Effective Ways to Use Stock Photos in Ads
Last updated: March 22, 2019 Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money eater.
14 Product Photography Tips to Make You Look Like a Pro
Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills?
14 Product Photography Tips to Make You Look Like a Pro
Last updated: February 26, 2019 Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills?
Spotlight on Vizergy, Agency to the Hospitality Stars
Last updated: January 25, 2019 Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business. You’re helping guests check in, troubleshooting the many issues that all-too-often arise, or training new employees to ensure your operation is running smoothly and your guests are staying happy.
9 Tips for Better, Faster, Stronger Fitness Marketing
Last updated: January 17, 2019 As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing. While I might not be the most athletically talented individual, I’ve always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but, unfortunately, opt for the couch more often than not. Now that the new year has started and resolutions are still fresh on our minds, it is prime fitness marketing time.
6 Larry Kim Approved Strategies to Build Your Personal Brand
Last updated: January 8, 2019 Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy initially,” said Larry. Little did he know that a big contributor to WordStream’s well-known name in the industry would be the personal brand Larry accidentally built along the way.
The Top 8 Social Media Metrics for Advertisers
Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical to monitor.
8 Essential Tips for Real Estate Video Marketing
Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a competitive industry that hits so close to home (couldn’t resist), it is critical to market your business effectively and find ways to one-up your competitors. If you have not hopped on the video bandwagon, then it is time to buck up and take the leap.
5 Inspiring Marketing Tips I Learned at #MozCon
I’ve been on a conference craze the last few months, traveling to the west coast on three separate occasions (Portland once and Seattle twice), as well as attending two digital marketing conferences in my hometown, Boston. As much as I love Seattle’s mountain-lined backdrop, hipster style seafood, and decoratively brewed lattés, I’m ready to enjoy the rest of my New England summer on the east coast sans six-hour fights.
The Complete Guide to Instagram Analytics
Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data?
14 Holiday Shopping Stats to Help You Plan in 2018
While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming for us whether we are ready or not. Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work well if carried it over to the holiday marketing world.
14 Holiday Shopping Stats to Help You Plan in 2018
While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming for us whether we are ready or not. Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work well if carried it over to the holiday marketing world.
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
I’ve been writing PPC guides for specific industry verticals for a while now, and naturally law popped into my mind when contemplating which industry to explore next. A good chunk of our clients at WordStream happen to be in the field of law, and I can testify that it’s not an easy industry to be in, especially when it comes to advertising on Google. But in order to survive, it needs to be done! “Sixteen years ago all you needed to do was purchase a yellow page ad, and that was it.
10 Smart Hotel Marketing Strategies to Increase Bookings
Last updated: September 7, 2018 There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make the place feel more homey.
The 411 on Low Search Volume Keywords
The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by Google?!” First off, we should address the obvious question. What is a “low search volume” keyword?
Instagram Marketing Strategy 101
I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones. Instagram makes it easy for people to beautify their photos with filters and editing tools.
WordStream Turns 10! Let’s Take a Trip Down Memory Lane…
Last updated: August 8, 2018 A lot has happened in the past ten years... Britney Spears went from shaving her head to living her best life and going on tour again in 2018. Apple introduced the word "app" in 2007, launching the App store in 2008; today the average U.S.
The 411 on Low Search Volume Keywords
The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by Google?!” What is a “low search volume” keyword? First off, we should address the obvious question.
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans? If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons.
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans? If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons.
The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this form of account organization allows you to get extremely targeted with your AdWords campaigns. Who wouldn’t want to keep everything tightly wound together so money is only spent on those searching for the EXACT keyword that speaks directly to your products or services?
Facebook Ads for Non-Profits: 8 Money-Saving Tips
It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry! WordStream employees volunteering for a good cause! As a graduate student, I know a thing or two about working with a small budget, and luckily Facebook is a great place to do just that! While not all Facebook advertising campaigns are cheap, there are many strategies you can implement so as not to overspend on the platform.
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
Did you know that 32% of customers order again from the same company within their first year of being a customer? It can be easy for marketers to forget about their previous customers while they’re putting all of their blood, sweat, and tears into generating new interest and getting more leads to enter the funnel. But sometimes the best opportunities are the ones you’ve already created. Running efficient advertising campaigns to re-convert past customers is often the best use of your working hours.
How a Real Estate Agency TRIPLED Conversions in 30 Days
Anyone in the real estate space knows how challenging marketing can be. Competition is steep, stakes are high, and gaining trust is difficult. In real estate the paid advertising aspect of marketing cannot be ignored. If your leads are not able to find you online, then how are you going to convince them to buy or rent one of your listings? I’m typing this post from my new condo, and reflecting on the process of moving into a new home, the entire whirlwind started with Google.
11 Creative, Brand-Building Event Marketing Ideas
Whether you’re a local chef, software engineer, or digital marketer, there are likely industry events that you always attend (or dream of attending). For digital marketers, this might include events like HubSpot’s Inbound Marketing conference and Dreamforce. For chefs, that likely includes various wine and food festivals around the country.
5 Big New Social Media Marketing Trends
When I find myself eating the exact same thing for breakfast, lunch, and dinner during the work weeks I grow frustrated by the repetitiveness of my habits. Luckily, this isn’t the case with social media.
11 Killer Retail Marketing Tips to Drive Sales Year Round
There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time. In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn challenging.
How 98 Buck Social Partnered with WordStream to Increase Conversions by 400%
If you run an agency or work at one, you likely know the value of hard work. Agencies are basically small powerhouses trying to do it all for every client. Juggling multiple relationships and delivering quality results simultaneously can be challenging to say the least. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well.
11 Killer Retail Marketing Tips to Drive Sales Year Round
Last updated: November 21, 2018 There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time. In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn challenging.
How to Find, Engage & Work with Social Media Influencers in Your Industry
Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet. Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your accommodations on his social media platforms.
How Electricity Monster Increased Revenue by 300% in 6 Months
Who doesn’t want more high-quality leads from their paid search campaigns? It’s on every marketer’s wish list, but David Fitzgerald, General Manager at Electricity Monster, knew that simply wishing was not enough. The 30-employee, Australian-market utility broker firm was all too familiar with being burned by paid search agencies in the past. “We’ve worked with three agencies now, and every time they would sign us up for a monthly plan, and the bills would keep coming,” David said. The problem?
8 Ways to Improve Your Finance & Bank Advertising with AdWords
What comes to mind when you think about doing your taxes or managing your finances? For me, a headache comes to mind. Let’s face it – finance is not the most marketable industry. Yes, finances are something that every responsible adult needs to think about, but that doesn’t make it a sexy topic. This fact is just one of the many challenges that marketers and advertisers in the finance industry face. Nowadays marketing a bank or financial company comes with even more challenges.
12 Ways to Get More Subscribers on YouTube
Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human! With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out? We’ve all caught ourselves binge watching hours upon hours of cat videos.
7 Killer Tips for More Effective Real Estate Facebook Ads
Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to?
How Omega Learning Improved AdWords Performance by 15% in Just 30 Days
Back in September, we announced our second Grade and Get Paid contest, and folks, we have a winner! We couldn’t be happier to announce that Omega Learning - South Hills has taken home the grand prize. If you’re wondering what in the world I’m talking about, let me give you a quick run down… Some popular answers to the question “What would you do differently?” Once the results came in, Omega Learning - South Hills stood out as a clear winner.
7 Ways to Get More Likes on Your Instagram Ads
So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes! Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram as a marketing platform in the first place.
7 Ways to Get More Likes on Your Instagram Ads
So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes! Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram as a marketing platform in the first place.
7 of the Biggest Facebook Advertising Updates in 2017
The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes. As always, Facebook has been a part of some rather large controversies.
How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas
As Director of Digital Media at a seven-employee agency, Zac Terry’s bandwidth can be spread quite thin. Zac runs all of the digital marketing campaigns for Texas-based Inspire Marketing’s clients. His standards are high, and he wants to ensure his clients see tangible results – so optimizing his time is one of the most critical parts of Zac’s job.
7 of the Biggest Facebook Advertising Updates in 2017
The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes. As always, Facebook has been a part of some rather large controversies.
9 Quality Sources for Beautiful Landing Page Templates
Do you wake up from nightmares about ugly landing pages tied to your brand? Or perhaps, even worse: no landing pages at all! How in the world will you manage to grow your business without a place to generate new leads or convert existing ones? Landing pages can be a marketer’s worst nightmare, especially if you are strapped on design resources and budget.
9 Quality Sources for Beautiful Landing Page Templates
Do you wake up from nightmares about ugly landing pages tied to your brand? Or perhaps, even worse: no landing pages at all! How in the world will you manage to grow your business without a place to generate new leads or convert existing ones? Landing pages can be a marketer’s worst nightmare, especially if you are strapped on design resources and budget.
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