Who knew Bill McKibben could be silly? Yes, that Bill McKibben: the award-winning environmental author and activist, cofounder of the grassroots climate movement 350.org, and the Schumann Distinguished Scholar at Middlebury College. The guy whose 1989 book The End of Nature ushered the alarming idea of global warming into public consciousness. That prescient volume has been published in 24 languages, and McKibben has written more than a dozen others since — all of them nonfiction.
In the past month, I’ve seen reams of online breast-beating about the titanic struggle between Marvel and DC Comics to control the world of superhero blockbusters. To many comics fans, and to people in the industry, it matters who “wins.” So I want to make something clear: As a comics illiterate, I’m not invested in which superpeople from which universe get the most screen time or whether their depiction is “canon.” I go in hoping to enjoy each movie on its own terms. That’s it.
Whether or not we think about it, we improvise every day. In speaking, we combine words and grammar to communicate on the fly. When cooking, we might alter a recipe or throw together a meal from scratch. Navigating through the day, we invariably improvise direction and pace, sometimes altering our course midstream to avoid a collision. What would happen if we brought that improvisation to a more conscious level, particularly in our physical movements?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".