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Marilize Jacobs on Muck Rack

Marilize Jacobs

As seen in: MSN South Africa, News24, Bizcommunity, Briefly News, The Media Online, MyPR, Inc Africa, MyPressportal, Your Business
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Articles

Fashion retailer Side Step partners with Blxckie to launch youth-focused New Era campaign

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By Marilize Jacobs, Thabani Mnyakeni, Danette Breitenbach
| Bizcommunity Verified
Subscribe to daily business and company news across 19 industries South African fashion retailer Side Step has unveiled a new brand platform designed to deepen its connection with youth culture, announcing a partnership with hip-hop star Blxckie as the face of its New Era campaign. The initiative marks a significant evolution for the retailer as it seeks to position itself at the intersection of fashion, music and contemporary street culture, while strengthening its appeal among Gen Z consumers.
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#YouthMonth | Marketing's role in empowering the next generation

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By Marilize Jacobs, Thabani Mnyakeni, Jessica Gbedemah
| Bizcommunity Verified
Subscribe to daily business and company news across 19 industries Every June, South Africa celebrates Youth Month to honour the bravery and selflessness of the youth whose actions were significant in shaping the nation’s history.
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#YouthMonth | Youth is a mindset rather than an age bracket

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By Marilize Jacobs, Thabani Mnyakeni
| Bizcommunity Verified
Subscribe to daily business and company news across 19 industries Every June, the South African marketing industry does something curious. It sets aside an entire month to talk about youth, and then spends most of it talking about age.
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