As a regular reader of obituaries, I have noticed that if family members and friends were gathered around the person when he or she died, that usually merits mention in the very first paragraph. People write, “he died peacefully surrounded by family” or “she passed away at her home surrounded by her loved ones,” phrases that must be particularly comforting to readers who knew the deceased.
“I hate to dash your hopes,” he says, “but if a big fire comes through, defensible space won’t save your cabin. It’s toast. “I mean, you’ve got some good stuff, like the river right here, but if these trees go up, the fire can jump to your house so easily you won’t believe it.” He points to the neighbor’s oak and pine trees and to ours. “Embers can do it.
The headgear is daunting: a rigid black mask with earphones and a heavy eye piece that consists of two round inside sockets that lead to an opaque rectangle on the exterior. This has to fit snuggly against my face, so no external light comes through, which crushes my glasses against my eyes. I’m told I’ll need the glasses, so I keep them on. After I’ve been blinded by the headgear, my son sets two oddly-shaped devices into my hands, controllers, with multiple places to squeeze or click.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".