What You Need to Know About an Influencer Marketing AgencyInfluencer marketing is a hot topic, top-of-mind for brands right now because trust in influencers continues to increase. That said, it’s a lot of work to research, pitch, and collaborate with the right influencers,And it makes it pretty tempting to outsource influencer marketing. There are dozens of networks that claim to streamline the process of connecting brands with influencers.
There are few things in life more exciting and terrifying in equal measure than buying your first home (although I have friends who would argue that marriage and having children would top the list). When you’re considering buying your first home, there are so many things you need to consider: mortgage rates, property taxes, hidden assessment fees and that’s before you even do a home inspection or deal with the hassle of moving.
Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them:It might be hard, but it’s not impossible. Stop talking about how hard it is to define success.
"We have to stop our antiquated notions about pitching stories. We have more tools to distribute content to bloggers, podcasters, traditional media and to self-publish." Create a campaign, don't pitch a story. @ChicagoBuzzNews#publicitychi@PCC_Chicago
"If you're going to email me a press release I'm less likely to see it. I'm more apt to respond to direct pitches that have multiple components and campaigns that are already developed." @dodgerman#publicitychi@PCC_Chicago
Facebook connects people the way the news does not, acc to @dodgerman#publicitychi@PCC_Chicago "We put every newscast on Facebook Live. We don't care if people watch us on television, we go where they are."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".