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Mark Atterby on Muck Rack

Mark Atterby

Australia, Melbourne
As seen in: CXFocus Magazine
P2P Media is focused on helping small to medium businesses acquire and retain valuable customers in the B2B (Business-to-Business) market space.
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Articles

Connection is Everything: Building Customer & Employee Relationships That Last

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By Mark Atterby
| CXFocus Magazine
2 2 people viewed this event. Your customers and employees don’t want transactions, they want to feel seen, understood, and valued. In a world where AI is commoditising every touchpoint, the brands that win are the ones that connect. Qualtrics brings you Ken Hughes, world’s leading consumer behaviouralist and The King of CX, alongside Vicky Katsabaris, Director of Experience Management Strategy, and Sally Winston, Global Leader, XM Strategy from Qualtrics.
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NiCE World APAC 2026 – Auckland, New Zealand

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By Mark Atterby
| CXFocus Magazine
Join NiCE in Auckland on 13 August for a day of exploring the future of AI-powered customer experience (CX). Designed for leaders in customer service, contact centres, digital transformation, and operations, the event brings together industry experts and customer organisations to share ideas and practical experiences. Hear the latest on NiCE’s product roadmap.
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Behind the numbers – Why only 17% of job listings ask for AI skills

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By Mark Atterby
| CXFocus Magazine
If AI is truly so pervasive in the modern workplace, why did only 17% of all Go-To-Market (GTM) jobs advertised over the past 90 days list AI as a required skill? According to Ricky Pearl, co-founder of Pointer Strategy, it is because businesses are still in the experimentation phase rather than fully embedding the technology into their core operations.
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