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Articles by Mark Biagio
59% of South Africans shop where they can use loyalty and rewards programmes Original
According to the latest NIQ (N NielsenIQ) Consumer Outlook report, which looks at the financial state of South African consumers and how they have altered their shopping behaviour to save more at FMCG retailers, 59% of South Africans shop at FMCG stores where they can leverage loyalty and rewards programmes to help manage their spend. The psychology of loyalty and rewards programmes plays a significant role in getting consumers through tough times.
SA scoops 8 International Loyalty Awards Original
South Africa’s loyalty sector triumphed at the International Loyalty Awards in Dubai for the second year running. A total of eight awards were successfully secured by South African brands and six out of 24 categories were won by South African loyalty programmes. Amanda Cromhout, 2023 International Loyalty Personality hands over to 2024 winner, Zsuzsa Kecsmar, founder of Antavo Loyalty Cloud.
5 benefits of rewards programmes Original
In today's challenging economic climate, getting as much value as possible from banking has become a priority for most people. South Africans are increasingly turning to loyalty and rewards programmes to maximise their budgets and add real value to their lives. Photo by Clay Banks on Unsplash According to the Nedbank Consumer Banking Segment Tracker (2023), rewards programmes were the main reason why 25% (14% in 2021) of clients in South Africa joined their current bank.
Navigating the future of customer loyalty Original
Consumer loyalty is more volatile than ever. Hence, businesses globally, and notably in South Africa, are reinventing their loyalty programmes to meet and exceed customer expectations. At Payment24, we are seeing some interesting trends emerge, and even amidst economic challenges, loyalty programmes are evolving to offer more than just points; they're becoming a lifeline for customers seeking value in every transaction. Nolan Daniel, CEO at Payment 24.
Whitepaper reveals 76% of South Africans are using loyalty schemes
Search jobs According to the 2023/4 Truth & BrandMapp Loyalty Whitepaper, 76% of South African consumers use loyalty programmes, up by three percentage points from 2022. This doesn’t change much across income and gender but younger consumers (U25s) are still using loyalty programmes less. Most consumers are using loyalty programmes more this year, up by approximately 30%.
Whitepaper reveals 76% of South Africans are using loyalty schemes
Search jobs According to the 2023/4 Truth & BrandMapp Loyalty Whitepaper, 76% of South African consumers use loyalty programmes, up by three percentage points from 2022. This doesn’t change much across income and gender but younger consumers (U25s) are still using loyalty programmes less. Most consumers are using loyalty programmes more this year, up by approximately 30%.
The transformative power of a well-designed rewards programme
Amid high interest rates and inflationary pressures, many South Africans are struggling to manage their finances effectively and balance their limited income with rising expenses. In this environment, resilience requires more than just being able to weather this storm – it's about finding ways to get the most out of the money you have. Dharmesh Bhana, Executive: Loyalty and Rewards at Nedbank That’s where a thoughtfully designed rewards programme can make a world of difference.
The transformative power of a well-designed rewards programme
Amid high interest rates and inflationary pressures, many South Africans are struggling to manage their finances effectively and balance their limited income with rising expenses. In this environment, resilience requires more than just being able to weather this storm – it's about finding ways to get the most out of the money you have. Dharmesh Bhana, Executive: Loyalty and Rewards at Nedbank That’s where a thoughtfully designed rewards programme can make a world of difference.
SA's traditional trade revolution: 4 must-know strategies for success
Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. In the South African context, the traditional trade sector stands out as a significant area for growth.
SA's traditional trade revolution: 4 must-know strategies for success
Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. In the South African context, the traditional trade sector stands out as a significant area for growth.
SA's traditional trade revolution: 4 must-know strategies for success
Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. In the South African context, the traditional trade sector stands out as a significant area for growth.
Transforming marketing strategies through actionable KPIs
Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIs In this context, the pivotal role of clear, actionable KPIs becomes evident.
Transforming marketing strategies through actionable KPIs
Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIs In this context, the pivotal role of clear, actionable KPIs becomes evident.
Game celebrates Leap Day by sending a can of Koo beans to space
South Africa retailer, Game, is known for colouring outside the lines when it comes to its marketing campaigns and activations. As part of its 2024 Leap Day campaign, the retailer is sending an iconic South African staple, Koo Baked Beans, to space - one giant leap for essential products. Game is reportedly the first local retailer to do this. The product will be launched from Game’s Potchefstroom store using a custom weather balloon, ensuring the launch and trip are eco-friendly.
Data is the cornerstone of successful loyalty programmes
In the face of a demanding economic landscape, heightened competition, and an unparalleled array of choices, businesses are acutely aware of the need to cultivate “sticky” customers. It’s not merely about attracting customers, but also about retaining, nurturing, and enhancing their lifetime value. Loyalty programmes can serve this purpose and more. A successful implementation and operation of a loyalty programme is a sign of business maturity.
Data is the cornerstone of successful loyalty programmes
In the face of a demanding economic landscape, heightened competition, and an unparalleled array of choices, businesses are acutely aware of the need to cultivate “sticky” customers. It’s not merely about attracting customers, but also about retaining, nurturing, and enhancing their lifetime value. Loyalty programmes can serve this purpose and more. A successful implementation and operation of a loyalty programme is a sign of business maturity.
Steps to implement a loyalty programme
Most loyalty programmes have a range of dimensions which forces organisations to think broadly across the business — and it all boils down to data. A bugbear that many businesses can attest to, is that it is one thing to have all this data, but the ability to analyse and use the data effectively presents an entirely separate set of challenges.
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