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Articles by Mark Crow
Crow: Making the pieces fit for Vermont's healthcare transformation
Vermont is moving forward with an ambitious effort to transform its healthcare system. Millions of dollars are being invested in strengthening primary care, expanding access, addressing workforce shortages, improving technology, and developing new approaches to delivering care. At the same time, the state is developing a comprehensive Statewide Health Care Delivery Strategic Plan, as required by Act 68 of 2025.
Transforming healthcare means transforming the conversation
Commentaries are opinion pieces contributed by readers and newsmakers. VTDigger strives to publish a variety of views from a broad range of Vermonters. Commentaries give voice to community members and do not represent VTDigger’s views. To submit a commentary, follow the instructions here. This commentary is by Mark Crow, president of Tenth Crow Creative, a strategy and communications agency serving healthcare organizations.
Changing care means changing the conversation
Vermont has an unprecedented opportunity to reshape its health care system. Through the federal Rural Health Transformation Program and other recent and proposed state reforms, we have the chance to build a system that is more sustainable and better able to meet the needs of future generations. But funding, planning and policy are only part of the challenge. The hardest part of health care transformation will be making difficult decisions together.
Commentary | Mark Crow: Transforming health care means transforming the conversation
Vermont has an unprecedented opportunity to reshape its health care system. Through the federal Rural Health Transformation Program and other recent reforms, we have the chance to build a system that is more sustainable and better able to meet the needs of future generations. But funding and policy are only part of the challenge. The hardest part of health care transformation will be making difficult decisions together.
Commentary | Mark Crow: Transforming health care means transforming the conversation
Vermont has an unprecedented opportunity to reshape its health care system. Through the federal Rural Health Transformation Program and other recent reforms, we have the chance to build a system that is more sustainable and better able to meet the needs of future generations. But funding and policy are only part of the challenge. The hardest part of health care transformation will be making difficult decisions together.
Commentary | Mark Crow: Transforming health care means transforming the conversation
Vermont has an unprecedented opportunity to reshape its health care system. Through the federal Rural Health Transformation Program and other recent reforms, we have the chance to build a system that is more sustainable and better able to meet the needs of future generations. But funding and policy are only part of the challenge. The hardest part of health care transformation will be making difficult decisions together.
Transforming health care involves compromise
To the Editor: Vermont has an unprecedented opportunity to reshape its health care system through the Rural Health Transformation Program and other recent reforms. But funding and policy are only part of the challenge. The hardest part of health care transformation will be making difficult decisions together. Our health care system faces mounting financial pressures, workforce shortages, an aging population, declining birth rates and growing demand for care.
Crow: Transforming healthcare
Transforming healthcare means transforming the conversation. Vermont has an unprecedented opportunity to reshape its healthcare system. Through the federal Rural Health Transformation Program and other recent and proposed state reforms, we have the chance to build a system more sustainable and better able to meet the needs of future generations. But funding, planning and policy are only part of the challenge. The hardest part of healthcare transformation will be making difficult decisions together.
Commentary | Mark Crow: How will we know if Vermont's healthcare reforms are working?
For decades, Vermonters have debated how to fix our healthcare system. We've debated payment reform, workforce shortages, hospital sustainability, primary care access, and the ever-rising cost of care. Along the way, we've launched pilot programs, created commissions, commissioned studies, and developed new models of care. Now, Vermont has a unique opportunity to put many of those ideas into practice.
Crow: Vermont's healthcare reforms
How will we know if Vermont’s healthcare reforms are working? For decades, Vermonters have debated how to fix our healthcare system. We’ve discussed, among other things, single-payer healthcare, all-payer healthcare, accountable care organizations, workforce shortages, hospital sustainability, primary care access, and the ever-rising cost of care. Along the way, we’ve launched pilot programs, created commissions, commissioned studies, and developed new models of care.
What will health care success look like?
To the Editor: For decades, Vermonters have debated how to improve our health care system. We’ve discussed payment reform, workforce shortages, hospital sustainability, primary care access and the rising cost of care. Now, through the federal Rural Health Transformation Program and recent health care legislation, Vermont has a rare opportunity to turn many of those conversations into action. State leaders deserve credit for securing this opportunity and for the thoughtful planning already underway.
Crow: How will we know if Vermont's healthcare reforms are working?
by Mark Crow For decades, Vermonters have debated how to fix our healthcare system. We've discussed, among other things, single-payer healthcare, all-payer healthcare, accountable care organizations, workforce shortages, hospital sustainability, primary care access, and the ever-rising cost of care. Along the way, we've launched pilot programs, created commissions, commissioned studies, and developed new models of care. Now, Vermont has a unique opportunity to put many of those ideas into practice.
Health care debate must move upstream
To the Editor: Vermont’s health care debate often centers on premiums, hospital budgets, reimbursement rates and workforce shortages. Those are real and urgent issues. But beneath them lies a quieter truth: in rural communities especially, preventable suffering and fiscal instability are symptoms of the same structural misalignment.
Marketing healthcare practices with multiple locations
Large hospital networks, community-based mental health providers, specialty medical practices — they all typically serve patients through multiple offices within a region. And when you have different locations, your marketing strategy should be consistent but flexible. That can be challenging for healthcare marketers. How do you create a comprehensive integrated marketing system that cohesively represents the brand, and also allow each office to stand out?
Tips for marketing your healthcare brand on social media
About 90% of the American public uses at least one form of social media. It's not just a platform for staying connected with friends; people use social channels to get their information and news. Brands of all types use social media as a powerful marketing tool to reach their followers as well as to target new audiences.
Marketing healthcare to Gen Z patients
Gen Z has a lot on their collective mind. Global warming, school shootings, sexual harassment and an altogether uncertain future. Ranging in age from 11 to 26, these tweens-to-young-adults report high levels of stress and mental health concerns. Healthcare marketers are likely to overlook Gen Z. After all, they're probably still under their parents' health insurance coverage.
What makes a good match?
Whether you need help with a major campaign, ongoing assistance with day-to-day marketing initiatives or a strategic overhaul of your healthcare organization's brand, you're looking for the ideal relationship with a marketing partner. Finding the right marketing agency is kind of like dating: You're checking out your options online, maybe asking friends for connections, getting to know the prospective matches.
How to Build a Great Photo Library for Your Healthcare Brand
It's hard to imagine a field where communication is more essential than the healthcare field. Essential to build trust. To help people find the care they need. To make them feel comfortable when a medical or mental health crisis emerges. To keep them healthy, both mentally and physically. As a marketer in the healthcare field, you use language to clarify complex topics and engage patients and prospects.
Coates, Crow: Much more to be done on state retirement system reforms
Just a year ago, we wrote that the recommendations by the Vermont Pension Benefits, Design and Funding Task Force to fix the retirement systems for state workers and teachers (later included in the pension reform legislation enacted in 2022) did not go far enough. A good start, but not far enough to make the systemic solutions needed for the systems’ sustainability.
Much More to be Done on State Retirement System Reforms
Just a year ago, we wrote that the recommendations by the Vermont Pension Benefits, Design and Funding Task Force to fix the retirement systems for state workers and teachers (later included in the pension reform legislation enacted in 2022) did not go far enough. A good start, but not far enough to make the systemic solutions needed for the systems' sustainability.
Coates & Crow: Much more to be done on state retirement system reforms
by David Coates & Mark Crow Just a year ago, we wrote that the recommendations by the Vermont Pension Benefits, Design and Funding Task Force to fix the retirement systems for state workers and teachers (later included in the pension reform legislation enacted in 2022) did not go far enough. A good start, but not far enough to make the systemic solutions needed for the systems’ sustainability.
Mark Crow: The time is now for pension reform
by Mark Crow What if you owed someone a substantial amount of money and were making annual payments each year to pay down the debt. However, every year, year after year, the amount you owe and the annual payments you must make increases – significantly. Now, what if at the same time, you owed someone a separate substantial amount of money but there was no schedule to pay it back.
Mark Crow: The Time Is Now For Pension Reform
What if you owed someone a substantial amount of money and were making annual payments each year to pay down the debt. However, every year, year after year, the amount you owe and the annual payments you must make increases – significantly. Now, what if at the same time, you owed someone a separate substantial amount of money but there was no schedule to pay it back.
Winning in the Marketplace: Army Talent Alignment Process
Kyle Greenberg & Mark Crow & Carl Wojtaszek Modern War Institute November 6, 2020 Not too many years ago, if the Army had wanted you to have an opinion about your next assignment, it would have issued you one with your duffel bag. The same had been true for units, as well. Leaders at every level largely left it to the Army to fill their formations with individuals based not on talent, but on having the right rank, branch, and availability date.
Business Roundtable: Responsible solutions to irresponsible debt
Relatively recently, I learned that the state of Vermont (so, we taxpayers) is incurring vast and ever-increasing amounts of liability for obligations the state undertook to fund retirement plans for teachers and state workers; plans that include pension and retirement health care benefits. As of June 30, 2017, the state owed approximately $4.5 billion to these plans, which is an increase of $900 million from just the previous fiscal year.
Business Roundtable: Responsible solutions to irresponsible debt
Relatively recently, I learned that the state of Vermont (so, we taxpayers) is incurring vast and ever-increasing amounts of liability for obligations the state undertook to fund retirement plans for teachers and state workers; plans that include pension and retirement health care benefits. As of June 30, 2017, the state owed approximately $4.5 billion to these plans, which is an increase of $900 million from just the previous fiscal year.
Opinion: Dealing with pension obligations
Relatively recently, I learned that the state of Vermont (so, we taxpayers) is incurring vast and ever increasing amounts of liability for obligations the state undertook to fund retirement plans for teachers and state workers – plans that include pension and retirement health care benefits. As of June 30, 2017, the state owes approximately $4.5 billion to these plans, which is an increase of $900 million from just the previous fiscal year.
Crow: Responsible solutions to irresponsible debt
by Mark Crow, President, Tenth Crow Creative Relatively recently, I learned that the state of Vermont (so, we taxpayers) is incurring vast and ever increasing amounts of liability for obligations the state undertook to fund retirement plans for teachers and state workers; plans that include pension and retirement healthcare benefits. As of June 30, 2017, the state owes approximately $4.5 billion to these plans, which is an increase of $900 million from just the previous fiscal year.
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