Mark Francescutti

This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable tactics that benefit the news industry as a whole. This “win” comes from Mark Francescutti, director of marketing engagement and operations, and Nicole Stockdale, director of digital strategy, both at The Dallas Morning News.

Share This Story On... /Handout photo Hailey Cowan, mixed martial arts fighter. Hailey Cowan, a two-time All-American in acrobatics and tumbling at Baylor, has transformed into a professional mixed martial arts fighter. Legacy Fighting Alliance president Ed Soares says Cowan, a Waco Midway graduate, has all the ingredients to become "a superstar" in the UFC. Said Soares: "She's an attractive girl with an incredible personality. Very nice and sincere.

Share This Story On... Legacy Fighting Alliance president Ed Soares spoke to The Dallas Morning News about his promotion, its success in sending fighters to the UFC and its event this week in Dallas. LFA 73 is Friday night at The Bomb Factory and on AXS-TV (Tickets: thebombfactory.com). On the status of LFA: "We're doing phenomenal. We've broken so many records as a promotion. We're the first promotion in MMA to be televised from their first event and still be around.