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Articles by Mark Grannan
SEO And Site Search: Not Quite The Match Made In Heaven
We (Collin and Mark) had a hypothesis: Site search and SEO were natural partners in a broader scheme to help customers find answers and products. But we needed evidence: How should these strategies intersect? What are the staffing, skilling, and technology opportunities to double-dip in these two areas? What are the benefits to unifying these two disciplines? Three Weak Links Stitch SEO To Site Search We interviewed a wide range of brands, vendors, and consultants to find answers to these questions.
Rated H For Headless (Is Headless CMS For Mature Audiences Only?)
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“). However, we’re at least four years into the “headless” trend, and much confusion remains.
DX Platform: Strategy, Software, Or Both?
In the past two business days, my colleagues and I have published the Q3 2019 iterations of our digital experience (DX) platforms Now Tech and Forrester Wave™. (A big sigh of relief and huge thank-you to everyone who supported this research!) Unfortunately, despite our consistent and transparent body of DX research dating back to 2013, there remains a great deal of confusion in the market just on the “DX platform” naming.
What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video
Please check out our second FORR in 3 episode. FORR in 3 is a new video blog series on commerce, content, and services. In this episode, Amanda LeClair and I discuss my recent research on the trends shaping the open source and CMS landscape, especially what it means for organizations investing in Drupal and WordPress hosting and development services. For more insights, Forrester clients can check out the full report here. And if you have more questions, reach out via inquiry.
Thoughts On DX: Headless vs. AI/ ML
I have been noodling on the future of DX for the better part of six years. Today I want to run a hypothesis past you: Headless architecture and AI/ ML automation are competing for the future (and soul) of the DX tech stack. So let’s examine both side of this equation: 1.) Headless, oh headless…this has been an onrushing tide for three-plus years and shows no signs of slowing.
Uncovering 2020 Digital Experience Priorities: It’s That (survey) Time of Year!
This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: https://forrester.co1.qualtrics.com/jfe/form/SV_eniB42VyiGnyyvr. Why take the survey? More responses = better data; which we will share with all survey takers and it will fuel our State of DX 2019 report.
DAM or Web CMS Part 2: Find Out Which DX Technology You Need For Workflow, Delivery
DAM or Web CMS Part 2: Find Out Which DX Technology You Need For Workflow, Delivery Competition Heats Up In Banking Transformation Services Oliwia Berdak 5 hours ago After a few quiet years, Thought Machine, the fintech behind a new core banking platform called Vault, is stealing the limelight, first with its announcement of a strategic partnership with Lloyds Banking Group, then with a similar partnership with the digital bank Atom.
A Tantalizing Sequel To Web CMS Is Coming Soon
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen!I firmly believe that enterprise customers need thesesolutionsto be theirpartner and platform to build, deliver, and optimize amazing experiences on channels such as web and mobile.
A Tantalizing Sequel To Web CMS Is Coming Soon
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen!I firmly believe that enterprise customers need thesesolutionsto be theirpartner and platform to build, deliver, and optimize amazing experiences on channels such as web and mobile.
DAM or Web CMS? Find Out Which Digital Experience Technology You Need
We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (Web CMS). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow and delivery. In our first video we tackle users and assets. Do you need more help? Forrester clients can set up an inquiry with us.
Ten Ways To Get The Most Out Of Your Adobe Investment
Adobe's Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, "Are we getting enough value for this premium set of products?" Often the answer is "no" because they're leaving significant portions of functionality on the table. Digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.
The Magento Acquisition Finally Moves Adobe “Beyond Marketing,” But It’s Just The First Step
On Monday, Adobe announced its $1.68 billion acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce, and Oracle. Why Magento? A number of commerce-centric offerings exist on the market — but none of them are like Magento. Magento has not only demonstrated growth, but it also boasts a vibrant community of developers and customers and is one of the most bullish on innovative areas like support for progressive web applications (PWAs).
Magento Acquisition Finally Moves Adobe "Beyond Marketing", But It’s Just The First Step
Monday, Adobe announced their $ 1.68B acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce and Oracle. Why Magento? A number of commerce-centric offerings exist on the market… but none of them are like Magento. Magento has not only shown demonstrable growth, but they also boast a vibrant community of developers and customers and they’re one of the most bullish on innovative areas like support for progressive web applications (PWAs).
Q&A: Digital Experience Platform Wave 2017 · Forrester
Two weeks ago my colleague Ted Schadler and I published our Wave on the Digital Experience Platform market (link) and an accompanying trends report (link). We’re grateful to all those** who contributed. While our analysis speaks (mostly) for itself, I want to tackle a few questions that have been popping up. I have cherry picked three to highlight: Q: What are you really telling customers to do? Buy all from one vendor or assemble a loosely coupled set of API-first solutions?
The Next Step In Web CMS Evolution
Today, we publish the Forrester Wave™: Web Content Management Systems, Q1 2017 after three months of research and another month of writing and editing. Today, we can step back and begin to help our clients leverage this research to shape their digital experience strategy. But first, a special thank you to my colleagues Danielle Geoffroy, Allison Cazalet, Stephen Powers, and Ted Schadler for their invaluable contributions.
{Salesforce + Demandware}: DX Reactions and Predictions
Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B. Reaction: At first glance these two software vendors compliment each other well because there is so little redundancy -- Demandware filling a commerce gap in the Salesforce portfolio. However, it’s more complicated than that. From the DX platform angle, Salesforce is acquiring a competitor.
Digital Experience Software: The Next Major Packaged Software Market
by Ted Schadler and Mark Grannan (click to see his post) It happened with ERP in the 90’s. It happened with CRM in the 2000’s. It’s happening now with the digital experience software to serve up content and interactions on every screen along every step of a customer's digital journey.
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