Mark Grannan

We (Collin and Mark) had a hypothesis: Site search and SEO were natural partners in a broader scheme to help customers find answers and products. But we needed evidence: How should these strategies intersect? What are the staffing, skilling, and technology opportunities to double-dip in these two areas? What are the benefits to unifying these two disciplines? Three Weak Links Stitch SEO To Site Search We interviewed a wide range of brands, vendors, and consultants to find answers to these questions.

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“). However, we’re at least four years into the “headless” trend, and much confusion remains.

In the past two business days, my colleagues and I have published the Q3 2019 iterations of our digital experience (DX) platforms Now Tech and Forrester Wave™. (A big sigh of relief and huge thank-you to everyone who supported this research!) Unfortunately, despite our consistent and transparent body of DX research dating back to 2013, there remains a great deal of confusion in the market just on the “DX platform” naming.