Mark Haranas on Muck Rack

Mark Haranas

Verified
  • Assistant News Editor, CRN (U.S.)
  • Assistant News Editor, CRN (France)
  • None, CRN
  • None, CRN (France), CRN (U.S.)
Massachusetts
As seen in: CRN (France), CRN (U.S.), Computing, CRN Australia, Press Release Point, CRN (U.K.), Our Community Now, MC Press Online, Techtribune France, CRN Asia, Channel Partner Insight, MEScomputing and
News and features about cloud, AI & more for @CRN. Award winning Tech Journalist. Tips: mharanas@thechannelcompany.com
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Articles

DoiT Buys AI FinOps Startup Attribute, Launches AI Token Cost Management Product

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By Mark Haranas Verified
| CRN (U.S.) Verified
‘We are now the only vendor who can provide real-time, kernel-level cloud shared cost attribution that doesn’t depend on anyone reporting anything,’ DoiT’s CTO Amit Kinha tells CRN. DoiT International has acquired startup Attribute to make AI, GPU and agentic AI costs more transparent than ever before—marking the company’s fifth acquisition over the past 18 months.
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Softchoice CEO On Microsoft Surge, Hiring Spree, AI And WWT Synergies

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By Mark Haranas Verified
| CRN (U.S.) Verified
Softchoice CEO Andrew Caprara explains to CRN his company’s hiring strategy, sales growth and WWT synergies that is taking Softchoice into the enterprise. Softchoice is growing revenue at a 50 percent clip thanks to a roaring Microsoft practice, a hiring spree of technical and pre-sales roles, and huge synergies with parent company World Wide Technology, which is taking Softchoice into the enterprise.
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The 10 Hottest AI Startups of 2026 (So Far)

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By Mark Haranas Verified
| CRN (France)
The hottest AI startups in 2026 are capturing billions in investments, expanding globally and acquiring other startups at a rapid pace this year to drive agentic, security and AI infrastructure innovation. From large language model superstars Anthropic and Mistral AI to cloud startup Together AI and autonomous AI software provider Cognition, the innovation engine is at an all-time high in the AI startup market.
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