Mark Kakkuri

If you don't want to bring your iPad into the bathroom, we can send you a magazine subscription for free! Hunters might seem like a tough sell when it comes to survival gear. After all, they generally know their way around the outdoors, they already have useful gear on them (such as a firearm and a knife and proper clothing), and they usually have a heightened sense of situational awareness and practical experience about the realities of life in the field.

Appeared in print as "Red-Dot Sales Strategies" Once the domain of law enforcement and military rifles, technologically enhanced firearm aiming systems such as red-dot optics are not only fully mainstream now, but also better than ever, with many designed for handguns as well. Your customers may be well-versed in the advantages of these types of optics, but since the technology is advancing so quickly, retailers should keep some foundational concepts in mind while navigating sales opportunities.

Appeared in print as "5 Tips for Excellent Sales Staff Meetings" Sales staff meetings can evoke a lot of responses: excitement over sales targets being met and the time for handing out recognition; apathy over giving or anticipating the same rah-rah speech from company leaders; dread over how unrealistic the expectations are or how stale the meetings like this may be perceived.