Articles by Mark Pedersen
Practical SEO guides for startups and entrepreneurs
With just Google alone clocking more than 1 Trillion searches each year, getting found online is a very relevant and worthwhile pursuit. For any business selling products, services or something else entirely, ranking among the top results for keywords relevant to your niche can make or break your entire business model.
5 Reasons Why Listicles Really Work
Enter listicles (list-style articles). Readable, snackable, and shareable, listicles can be the perfect medium for sharing your words of wisdom. By the way, here’s an interesting fact: odd numbered lists perform better than even numbered ones, and the best number for a list post is 25 (Source: HubSpot).
8 online tools to fine-tune your content marketing - Fourth Source
As dedicated content marketers, my team and I write hundreds of online articles every year, producing insightful guides on how to deal with duplicate content to looking at topics such as B2B vs B2C Video Marketing, as well as creating sales copy for clients ranging from eLearning software providers to decontamination shower suppliers.
The breaking down of walled gardens - Fourth Source
Apple’s admission that it needs to address its monetisation system for publishers who distribute their content in the company’s News app is another crushing blow to the walled gardens of the digital media ecosystem. Tired of giving away proprietary content for free to Apple News, Facebook, and Google – closed platforms that offer immense audience reach but restrict access to lucrative advertising inventory and data – publishers are threatening to pull out unless their share of revenue increases.
5 retailers leveraging mobile to drive engagement - Fourth Source
There is no doubt that retailers recognise the importance of mobile. In a recent eCommera survey of 500 European retailers, “optimising the customer experience on mobile” came out as the number one business priority in digital for retailers over the next three years. However, given the fast-moving nature of mobile, retailers cannot afford to wait. They must act now to capitalise on the vital role that mobile plays and take steps to improve the end-to-end customer experience.
5 Tips For Growing A Small Business in 2017
The year 2016 is almost at an end. Plenty of positive strides in the world of growing a small business have been made throughout the year, and with New Year resolutions about to come up, I thought it was time to post a few considerations on how to grow a small business in these modern times. Below I’ve gathered some of my personal favorite tips and observations over the past years time.
Google Prioritize Mobile Searches over Desktops: What It Means for Your Business
Google is no stranger to trying out new things for the benefit of their visitors. This time they're going to choose mobile searches over desktop searches, effectively saying that mobile is the new priority. Since 2010, mobile users have been increasing at a rapid rate, overshadowing the desktop users in the past few years.
Progressive Web Apps Increase Conversion Rates: What You Need to Know
Progressive web apps are a somewhat new and emerging concept, bridging the gap between what is currently possible with websites and mobile apps. Promising offline capabilities, improved speed and performance compared to both apps and websites as key selling points. We’ll take a look at how PWA’s can be used for businesses.
5 Causes for Employees Leaving Their Current Workplace
Most managers have dealt with their best employee leaving at one time or another. While not always the case, it can often be avoided by taking a proactive stance in managing the workplace. Skilled employees leaving cause day-to-day operations to slow down and there are considerable expenses in terms of hiring new talents, which can include going through recruiters and the inevitable time spent on incorporating new employees into the company structure and workflow.
Children Abandoning TV and Computers in Favor of Mobile Phones and Tablets
It might not come as a surprise to parents with children at the age of 15 or below, but for the rest of us a new study published by Ofcom shows children discarding desktop PCs, laptops, consoles and even TV’s in favor of mobile phones and tablets. The charts below shows data polled from Ofcom asking parents of children between the age of 3-15 how their children interact with the various devices and media providers.
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