Mark Willaman

Using advos by HRmarketer software, we analyzed the #SRSC website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this important HR event. Note: This is a Twitter primer so if a speaker or sponsor does not have a Twitter ID, you won’t find them on this primer. If we missed anyone, sorry!  Just contact us and we can make edits. How to use this primer?

Since introducing collaboration and advocacy on our advos marketing platform we’ve seen customers use the tools for three distinct business purposes: Brand advocacy: a marketing initiative whereby participants are helping to promote content that supports marketing. Types of content advocates are asked to share include blogs, webinars, conference participation, etc. Employee advocacy: uses marketing principles to sell an organization to current and prospective employees.

A few months ago we introduced the “PEOPLE” module on the new HRmarketer Advos platform. Recently, we released the expanded PEOPLE and CONTENT module. This blog post describes what’s new and the value to you. 1. On the main People & Content page, you will see that we’ve added two new “lists“(Podcasts and Review Sites). This is in addition to the already released lists of analysts (and their briefing policies), media outlets, press contacts, and HR industry influencers.