This is a guest post by Mark Williamson, CEO of The ROSTR Group (which owns and operates New Industry Focus). ROSTR launched in October 2019. When the Coachella 2020 lineup dropped a few months later, we used our agency-representation database to break it down by who booked each artist. On a whim we swapped the artist names for agency names and sent it to our small mailing list… then my phone started blowing up. Since then the 5 editions of the series have reached more than 5 million people.