General Motors is feeding its golden goose. The automaker, which once behaved as if "brand strategy" were another term for wringing every penny from its brands today with little thought of the future, is investing in new vehicles and features to strengthen its low profile but hot-selling and highly profitable GMC brand.
DETROIT -- After nearly a century in Chevrolet's shadow, the GMC truck brand is stepping into the spotlight. Despite — or maybe because of — a lower profile than the Chevy trucks that sold in much higher numbers, GMC developed a reputation for having GM's best-built trucks. As with most of GM's growth in its early days, GMC was cobbled together from a couple of other companies: Rapid Motor Vehicle and Reliance Motor, both of which built their first trucks in Detroit in 1902.
PITTSBURGH — General Motors' truck division, GMC, stakes out with the 2018 Terrain Denali, a compact SUV trimmed and equipped to compete with the likes of the Acura RDX and Audi Q5. Terrain shares its chassis with the 2018 Chevrolet Equinox, but the days when GMC vehicles were just gussied-up Chevys are long gone. There’s no visual similarity from the outside, and the Terrain’s interior boasts luxury touches such as aluminum trim and intuitive new transmission controls.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".