Market Director-Manufacturing

Who ever said ‘happily ever after’ was just the stuff of fairytales? These days those words are written into the soles of Lionel Messi’s cleats. (Or at least, that’s the idea.) The “Sport Infinity” range by sports apparel company Adidas uses worn-out cleats and, by combining them with scrap materials from other industries, reimagines them into high quality new shoes.