Markus Karlsson on Muck Rack

Markus Karlsson

Verified
Stockholm
As seen in: TV4 (Sweden), Bloomberg Businessweek, Bloomberg News, Bloomberg Radio, Wiley Online Library, France 24, medRxiv, Neurology, InPublishing Magazine
Presenter, reporter, moderator; now for TV4 in Stockholm, ex-Bloomberg, ex-France 24. Opinions are my own, retweets≠endorsements

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Affino 9.0.11.23 - The Capability Update

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By Markus Karlsson Verified
| affino.com
12:14 Preview Mode, QR-based attendee check-in, and richer Affino AI ingestion give this release real day-to-day impact. Teams can now trial whole new page designs on live pages before launch, move event arrivals through a faster mobile check-in flow, and feed spreadsheets and PDFs into Affino AI as richer source material. Across well over 100 updates, the wider release also sharpens publishing, CRM, commerce, analytics, and platform reliability in the places operational teams feel most directly.
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Affino 9.0.11 - The Connected Update

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By Markus Karlsson Verified
| affino.com
Affino 9.0.11 - the Connected Update - joins your organisation up. Your systems, your audience data, and your end-to-end experience now operate as one coordinated whole. Visitors to your site find a richer experience whether they’re signing up, buying, reading, watching media, or attending events, because every touchpoint draws on the same live audience understanding.
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How AI is transforming publishing: 5 minutes with… Markus Karlsson

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By Markus Karlsson Verified
| InPublishing Magazine Verified
A: It’s not just Claude – it’s the whole ecosystem around it. What’s really changed is that publishing becomes conversational. You’re no longer jumping between tools; you’re saying, “This is the kind of story I want to produce,” and your agent helps with the research, structure, drafting, and even imagery. If your systems are connected, it can go further – preparing a publish-ready article and even lining up social distribution. But you absolutely need a human-in-the-loop, zero-trust mindset.
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