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Maršenka Marksel on Muck Rack

Maršenka Marksel

As seen in: Nature, MDPI
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Articles

AR/VR based digital exhibitions as a tool for successful presentation of new products and ideas at trade shows and expos

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By Maršenka Marksel, Domen Mongus
| Nature Verified
Abstract Trade shows are key venues for presenting new products and research, yet physical exhibits can be costly and impractical. This study evaluates whether digital exhibitions utilizing VR and AR can effectively replace physical trade show presentations. Across three real-world experiments conducted at major international fairs, we deployed different digital exhibition formats and recorded visitor numbers, engagement ratios, and interaction durations.
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Comparative Analysis of Direct Operating Costs: Conventional vs. Hydrogen Fuel Cell 19-Seat Aircraft

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By Maršenka Marksel, Anita Prapotnik Brdnik, Prapotnik Brdnik
| MDPI
This is an early access version, the complete PDF, HTML, and XML versions will be available soon. Open AccessArticle by Maršenka Marksel 1 and Anita Prapotnik Brdnik 1,2,* 1 Faculty of Civil Engineering, Transportation Engineering and Architecture, University of Maribor, Smetanova ulica 19, 2000 Maribor, Slovenia 2 Faculty of Energy Technology, University of Maribor, Koroška cesta 62a, 3320 Velenje, Slovenia * Author to whom correspondence should be addressed.
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