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Marta Lawrence

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Articles by Marta Lawrence

4 Steps to Develop Engaging New Customer Experience Strategies

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By Kelsey Jones, Marta Lawrence, Andy Simmons
| Salesforce Blog
Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have stopped buying from a company altogether because a competitor beat them on experience.
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4 Ways Manufacturing Marketers Drive Innovation

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By Tiffany Tooley, Ron Pereira, Marta Lawrence, Heike Young
| Salesforce Blog
In manufacturing, like in most industries today, delivering exceptional and innovative customer experiences is the key to success. After all, 89% of B2B customers say the experience a company provides is as important as its products and services. A growing number of manufacturing marketers understand this.
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Four Key Takeaways from #CNX19 Every Regulated Marketer Needs to Know

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By Marta Lawrence
| pardot.com
It was an incredible Connections for regulated industries marketers. With more than 30 dedicated sessions for both financial services and health and life science across our entire product portfolio, there were more opportunities to share best practices, network with peers, and engage with experts than ever before. If you missed a few sessions, or weren’t able to make it to Chicago, we’ve compiled a list of our top takeaways that will help you up your digital marketing game. Data. Data. Data.
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