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Articles by Martijn Loderus
Learning the Building Blocks for Your CIAM Framework Part 3: Manage
Imagine being able to manage hundreds of millions of IDs and process billions of logins and other transactions per day. That’s what you can achieve for your organization by using consumer identity and access management, or CIAM. At the same time, your users can manage their data themselves by having a CIAM system ready to handle their needs and demands. Among the four building blocks of CIAM, the Manage element occurs after Capture and Engage and ahead of Admin.
Learning the Building Blocks You Need for Consumer Identity and Access Management Part 2: Engage
Some online experiences are so bad that 25% of users abandon an application after first use and never return. To avoid this retention problem, you should offer better engagement to your customers during their authentication and authorization process. Engage is the second of four building blocks essential for successful consumer identity and access management, or CIAM. This step comes after Capture, which we discussed in this blog, and before Manage and Admin.
Learning the Building Blocks of Your CIAM Framework Part 1: Capture
Ever been on a website, ready to check out, only to encounter multiple fields to fill at once? Did the process frustrate you and make you close the page without completing your transaction? Such experiences and the resulting loss of customers could be happening to your business. That’s why you need better consumer identity and access management (CIAM).
Consent Management: Picking the Right CIAM Strategy
Practically everything consumers do online — shopping, paying bills and signing up for new services — requires some level of personal data sharing or changing privacy settings. Consumers need to feel that your organization’s digital experiences are worth trusting and that their data will be used for only its intended purpose and kept safe. This means that you have to ask for consumers’ consent in a way that is easy to use and substantiates that trust.
How to Make Personalized Marketing Effective With Consumer Identity Programs
Everyone is fighting for the attention of potential customers. It’s the work you’ve done; the creative energy expended by your team; and the amount of time your group spent just to get the right people to visit your website or mobile app. After all that sweat and toil, you don’t want to lose your customers to a high-profile security breach.
CIAM: Building Blocks to Consumer IAM Success
Consumer identity and access management (CIAM) is the connective technology between consumers and brands. CIAM is an important consideration when navigating routes to market for your products and services. A consumer’s journey navigating solutions to problems is where you can leverage the CIAM building blocks — capture, engage, manage and administration — for more personalized campaigns and direct consumer engagement. Read on to learn the meaning and drivers of these building blocks.
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