Martijn Loderus

Imagine being able to manage hundreds of millions of IDs and process billions of logins and other transactions per day. That’s what you can achieve for your organization by using consumer identity and access management, or CIAM. At the same time, your users can manage their data themselves by having a CIAM system ready to handle their needs and demands. Among the four building blocks of CIAM, the Manage element occurs after Capture and Engage and ahead of Admin.

Some online experiences are so bad that 25% of users abandon an application after first use and never return. To avoid this retention problem, you should offer better engagement to your customers during their authentication and authorization process. Engage is the second of four building blocks essential for successful consumer identity and access management, or CIAM. This step comes after Capture, which we discussed in this blog, and before Manage and Admin.

Ever been on a website, ready to check out, only to encounter multiple fields to fill at once? Did the process frustrate you and make you close the page without completing your transaction? Such experiences and the resulting loss of customers could be happening to your business. That’s why you need better consumer identity and access management (CIAM).