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Introduction; Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, and Pia Burghartz Chapter 1. Transformation of Customer Insights; Martin Einhorn and Michael Löffler Chapter 2. Intelligent Applications in the Modern Sales Organization; Gilberto Picareta, Martin Kloehn, and Eugenie Weissheim Chapter 3. Voice and Facial Coding in Market Research; Niels Neudecker, Deepak Varma, David Wright, and Robert Powell Chapter 4. Machine-Driven Content Marketing; Javiera M.
Porsche Research Rally: Can social media research replace traditional research methods? Martin Einhorn, Michael Löffler and Olaf Hofmann This article explores whether, and to what extent, social media analysis is able to provide valid consumer insights compared to traditional research methods. Porsche Research Rally: Can social media research replace traditional research methods?
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