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Martin Sakowski

As seen in: Amazon Web Services
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Articles

Experience, Exploration, Execution: The Three Channels Reshaping Retail

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By Phil Le-Brun, Han Zhang, Martin Sakowski
| Amazon Web Services
Your next million customers might never walk into a store, never scroll a product page, and never click “Add to Cart.” They are AI agents, software that shops on behalf of humans, and they are already on your site. Retailers are moving from competing for human attention to competing for algorithmic inclusion. Every decade or so, retail faces disruption: self-service, the rise of the mall, e-commerce, and one-click payments. Agentic AI is the next inflection point.
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Decoding the Future of Retail: Embracing AI Shopping Agents | Amazon Web Services

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By Aditya Pendyala, Martin Sakowski
| Amazon Web Services
As shopping agents powered by artificial intelligence (AI) evolve from novelty to necessity, they promise to fundamentally reshape how consumers discover and purchase products. These intelligent digital assistants will soon be able to navigate multiple marketplaces simultaneously and make split-second purchasing decisions based on complex criteria including price, quality, availability, and consumer preference.
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