Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Expo East 2017 Video: Innovation & Inspiration With Holy Kombucha
VIDEOWith kombucha continuing to rapidly mature as a beverage category, many of the brands that exhibited at Natural Products Expo East 2017 in Baltimore, Md., were showcasing new ways — from formulation to packaging to presentation — to emphasize the unique qualities of their brews.
In keeping with the growing trend of reduced sugar content in beverages, legacy kids’ fruit drink brand Capri Sun last week unveiled reformulated versions of three of its existing product lines, as well as the launch of a new line. Existing lines Capri Sun Organic, Capri Sun 100% Juice, and Capri Sun Fruit & Veggie Blends (previously known as Super V) will now feature no added sugar.
Campbell Soup-owned refrigerated CPG brand Bolthouse Farms today announced the launch of its pea-based Plant Protein Milk, marking the food giant’s first entry into the ascending plant-based beverage category. The four-SKU line, which was first showcased in March at Natural Products Expo West 2017 in Anaheim, Calif., will be arriving on shelves next week. The milk is packaged in 48 oz. multi-serve bottles and has a suggested retail price of $4.99.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".