Martine Kevelham

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more The digital marketing landscape isn’t slowing down, and neither is Incubeta. As the demand for skilled talent continues to surge – with global brands increasingly drawing from the local pool – the competition for top talent is fiercer than ever. We recognise a crucial opportunity to bridge this skills gap and empower the next generation of digital experts.

Wavemaker South Africa has appointed Keenon Newfeldt as its new head of platforms and performance media. With over a decade of experience in digital marketing, Newfeldt brings a wealth of knowledge to his new role to further strengthen Wavemaker’s commitment to innovative and effective advertising solutions. He grew up in the 90s at a time when big brands competed with one another in innovative ways while driving profit. This significantly influenced his journey into the world of advertising.

South African retail has experienced profound transformation over the past few years, with digital platforms and e-commerce reshaping consumer expectations. However, we are just in the earliest phases of digital transformation and SME retailers will need to be agile to keep up with emerging customer demands and new competitors.